One of the biggest challenges businesses and brands face in the creation and maintenance of websites is community engagement. Many websites offer content that will be interesting to their appropriate niches, but even great content might not elicit reactions from readers that help build a true sense of community around the website.
Fortunately, there are ways to improve website engagement, with WordPress websites offering many unique plugins and features to help. Today, let's look at four different ways you can slowly but surely build more community engagement via WordPress.
Deploy Social Media Plugins
One of the biggest challenges for online brands is the increasing reliance on social media for community engagement. As more and more people move away from interacting with websites and traditional forums, building a sense of community through a standard website is difficult.
Thankfully, you can integrate all of the basic functions of social media into your website. From social media comment sections to like and share options, adding these elements will help you get the most out of each visit. Webloggerz.com recently released information on which social media plugins are the best for websites seeking to boost engagement; check it out for some inspiration.
Improve Loading Times
It stands to reason that the more people who visit your website and stick around, the more people who will be willing to comment. Smaller businesses and brands may not realize it, but a large percentage of potential loyal traffic can be lost via slow loading pages.
This is often due to too many plugins being installed on WordPress websites or due to a low-cost, inferior hosting solution. Nevertheless, improving page load speeds naturally increases the percentage of visitors who engage more thoroughly with your website – leading to more shares, comments, and conversions.
Provide Comment Flexibility
In a world where everything online seems instantaneous and without effort, it can be difficult to convince visitors to leave a comment or share a story if they have to take additional action.
In the pursuit of closer-knit communities, many websites have opted to require their visitors to register with their website (or via a commonly used discussion plugin) to leave comments or engage. This can definitely be a deterrent for those who might have a small contribution to make but who otherwise can't be bothered to create new login credentials.
Whether you expand who can comment and engage by using social logins or provide a guest post feature, giving users the flexibility to engage will naturally boost engagement.
Last but not least, increasing engagement via websites can be helped by serving up a wider array of content offerings. Much like on social media, multimedia tends to get more engagement than standard blog posts or simple text.
Whether your goal is more shares or more comments, using aesthetically pleasing elements to increase engagement is a tried and true strategy.
With countless ways to boost user engagement on WordPress websites, it can be hard to know where to begin. The four strategies outlined above are among some of the most effective; if you deploy all four, then you can expect big returns in the form of more engagement in the near future!