You created a beautiful website for your business. You probably have accounts on all popular social media platforms and you are very good at posting interesting updates about your business.
But when someone asks you, "What is your digital marketing strategy?", you faint.
This is not very uncommon. As a small business owner, your knowledge in digital marketing area is very limited, and you don't have budget to create a full-time job role for establishing and maintaining Digital Marketing strategy for your business.
Fortunately, Digital marketing is not hard. Just follow the four simple methods below:
1. Search Engine Optimization (SEO): Optimize your website in such a way that search engines can find you. This is like a FREE advertisement, because you don't have to spend a penny for a search that results in the front page of the google.
2. Content Marketing: Generate and publish content related to your business in Social Media channels. People love good content, so they will love your business.
3. Social Media Marketing: Leverage Social Media to advance your website. Don't fall into scams that involve generating thousands of "real" followers in few minutes. They are not real.
4. Email Marketing: Keep in touch with the customers with news, special offers and promotions. Email marketing should not be confused with pointless multi-million-email lists that have no value to your business. You want to develop a small email-list with the real customers that are interested in your business. Give them an option to easily opt-out.
Overall, you need to focus on the real customers that may just be standing right in front of your shop, but looking at their mobile phone to find the service that they need.
Having a strong online presence is very important even for small businesses. We the SEO (Search Engine Optimization) specialists are passionate about putting your website at the front page of search engines without costing you a nickel and a dime.
Reach out to us at http://www.webservicesct.com/seo.