Both corporate branding and brand compliance help you create and maintain a clear image for your company. This image is not only linked to the products you are selling, but to all of the actions that you take as a company. Branding is so important that needs to be reflected in every element of your business, such as logos, color palette, general design, and your business’ communications. Brand compliance is the one that can guarantee that this image remains intact.
Brand Identity Guidelines
The first step towards corporate branding and brand compliance is to create a set of brand identity guidelines. These will be a set of rules that everyone in the company has to follow, in order to ensure the consistency of your image. These guidelines should cover all the elements that are used in the communications that your company sends. These elements are:
- You brand logo, and where it is usually positioned
- Your brand color palette
- Your brand fonts
- Your particular design
- Your way of communicating. This includes certain phrases, writing style, etc.
As you may realize, in order to make sure that your clients perceive your company the way you intended, you need to provide your employees with the most up-to-date assets. For this reason, it is important to implement a system, like Templafy, that will enable you to keep all the assets at the same place.
How to Ensure Consistent Corporate Branding and Brand Compliance
The implementation of the brand identity guidelines will give you results that are worth the effort. Some ways that will make this process easier for you are the following:
·Establish Brand Standards
While forming your brand identity guidelines, take your time to figure out in detail what are your company’s standards. Wonder what your company’s message is, and what kind of feeling you want to evoke to your target audience. This will give you a clear directive, as you the path you will need to take to create the logo, design, etc. A good idea in this step would be to involve your marketing team in the process, as they will use their insight on your audience. Take extra care to make sure that everything is consistent as the smallest deviation can cause confusion to the consumers.
·Train Your Employees on Your Brand Guidelines
After you have decided on your corporate branding, train all of your employees, old and new. Explain to them your vision, and how this is shown in the new brand’s image. Create a guide that they can reference, with clear visuals. Offer them updated templates, so that you can be sure that your brand guidelines are followed. With Templafy, you can easily update all of the templates and every user can see the changes at the same time.
·Keep your Assets in One Place
Make sure that every asset you used for the corporate rebranding is easily accessible by all your employees. Logos, fonts, images, templates, documents, all should be stored in a certain place, so that the users won’t have to look around to find the updated versions. Templafy, with its cloud storage, makes this process simple.