Today Instagram is considered among one of the top social media platforms, and it has attracted users from almost all around the world. The picture sharing application that was introduced in 2010 did not achieve any success in the start, but as of today after seven years after its launch, Instagram has more than 700 million active users and is much better than before.
Instagram has introduced many bright features throughout and they have helped the app get more popular among social media users. Instagram is not just helping you to connect with friends and family, but now it is also offering you great opportunities to expand and promote your business. With social media marketing on rising, Instagram is an excellent platform to market your business. With more than 50% brands using Instagram as the business account, it shows the importance of the app. When you are running a social media marketing campaign on Instagram, there are many things you need to take care of, and you have to plan everything strategically.
One thing that is important for your Instagram camping is hashtags. Hashtags are underrated, but they can improve the performance of your social media marketing. They are tricky and complex sometimes, but if you pick your hashtags wisely, you will see the improvement results. Here below are tips that can help you harness the power of hashtags on Instagram.
Initiate conversations using hashtags
Hashtags are very powerful, and their power can be harnessed in many different ways. If you are looking for your Instagram marketing campaign to be successful, you will need to use hashtags wisely. One way in which you can make use of hashtags is by starting a conversation using it. Pick up a hashtag that is related to your brand and start an interesting conversation with it, which will allow more people to join it. When you start the conversation, you will get people from different backgrounds to join the discussion, and in this way, your business is also becoming a part of it. During conversations try to engage with people who are becoming a part of it because every person who is joining the conversation is becoming your potential customer.
Find one good effective hashtag and use it across all of your social media platforms
To be successful with your hashtag on Instagram for your business, it is very important that you find out one good hashtag related to your business and use it all across your social media platforms as your identity. This will make your business look bigger and unique. While choosing the hashtag to make sure you are picking up the most relevant and most effective hashtag. Do not pick up a trending hashtag that does not define your business. The hashtag you will use across all the platforms will make you more discoverable, and it also adds to your credibility as well. So in order to improve your Instagram hashtags performance, make sure you pick up the same hashtags for your Facebook and Twitter as well.
Pick creative hashtags that will inspire your users to upload photos
One thing you need to always keep in mind about hashtags is that you need to be creative with them. Your business account demands creative hashtags in order to reach more audience. Do your research and create creative hashtags and then ask your audience to use it. People will get attracted to your hashtags, and they will also see an opportunity to get featured on your website or Instagram account by uploading their pictures with the hashtag. People love when a business account or website features them. Moreover, this will help you improve your credibility and will engage more audience. There are many other ways to getting more engagement to your Instagram profile. One of them is by using third party services like ExplodeGram that help you to grow your following.
Take feedback from the users
We all know that of all the mediums when it comes to feedback social media gave customers best opportunity for giving their feedback. In other words, feedback is high on social media, and you can easily get your customers response, opinion, and queries about your business, product or service. For taking users feedback develop a hashtag for it and ask users to give their feedback using the hashtag. This can be tricky as well because you can get negative feedback too so make sure you add the creativity in your hashtag and do not become an internet troll. So, be creative with the hashtag and do not oppose the criticism and welcome it instead.
Use your location in hashtag
This one can be an excellent trick especially if you are a small business and you are available in a specific region only. When you mention the location in hashtags people who are lives there gets curious and attracted to it. People look into it when their place is mentioned and with more people looking you get more engagement. Also, this helps you a lot in reaching your specific target audience as well. So adding the location in hashtags can be a win-win thing.