Search engine optimization, or SEO, is not some kind of wizardry that will magically make your website rank higher in the search engines.
Indeed, there are some real SEO techniques that will entice Google’s bots to crawl your website for relevancy – search engine optimization is all about learning some of these techniques and employing them on your website.
Not only do you want to have keywords, but you also want to have inbounded and outbound links on your blog.
Moreover, you want to have incredibly high-quality content. If you are taking on your own SEO project, there are a number of do-it-yourself methods for boosting your rankings in the search engines. Here are five DIY SEO tips and tricks for your blog.
Never post the same content twice. It is important to never post duplicate content on your blog. For instance, you don’t want to copy and paste paragraphs from one post to another.
This will confuse the bots and your site will rank lower in the search engines. Ideally, you want all of your content to be original.
Short and Sweet Headlines
Keep your headlines short and sweet. The search engine bots are also very good at detecting a good headline. When it comes down to it, there are a lot of SEO blogs out there, so you want your headline to stand apart. For one thing, you don’t want it to be too long.
Moreover, you want the headline to give a concise overview of the content that is inside the article – it should sound like it is useful to read. The more useful your content is, the more optimized your site will be.
Link to the best in your field
Make sure to link relevant content. On top of having great headlines, you also want to make sure that your blog is linked to relevant content.
For instance, if you are writing an article about plumbing, you may want some of the text to hyperlink to another article within the site. Moreover, you can also link to external sites. If the link is useful and the hyperlink is relevant, it will help your site’s relevancy ranking.
Remember the Keywords
Be sure to add the appropriate number of keywords. Adding keywords is one of the oldest tricks in the book. However, it is all about how you add keywords that matters. Ideally, you want to add keywords that are relevant to the article. Moreover, you don’t want to overload on the keywords. If the keywords are too random, it won’t help your ranking. If there are too many keywords, the bots may give you a bad ranking.
Build a Blog that the user will enjoy
Create a blog roll of other websites that you enjoy. It is also important to create a blog roll of other websites that you may like to visit. They don’t need to be competing websites, but they should be in line with what your business does. Creating outbound links will help encourage other businesses to share links on their site. This can create a digital community that will really help boost SEO. In the end, organic SEO is all about establishing a virtual community.
Editorial by Copyandco Copywriters
Copyandco is a Copywriting Services company in South Africa, Cape Town. You can visit them @ CopyandCo . Creating just the right amount of content to be successful online can be rather difficult, especially if you don’t possess the requisite writing skills or have a couple of skilled copywriters at your disposal.