Technological advancements in devices used by end users in consumer and enterprise market are driven by the need for a better user interface and optimization of space. The market of end user devices, driven by this need, has moved towards touch screens and there is hardly a device segment where touch screens have not been implemented. The proliferation of touch screens in the market and the resulting growth in touch screen technology has to be complimented by touch controller IC which functions as a control unit for the touch screen.
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Touch Controller ICs are the microcontrollers that allow touch screens to register and analyze user input. The touch controller IC also functions as a link between the processer of the device and the touch screen which is responsible for most of the I/O function of a device.
Touch Controller IC Market: Drivers & Challenges
IoT devices are being adopted by users rapidly who are increasingly relying on touch screens for an enhanced user experience. Operating Systems and software solutions are also getting redesigned for smooth functioning on touch enabled devices containing touch controller IC. This, in turn, is driving the demand for touch screens and touch controller ICs in the market. While touch screens do enable functionalities like enhanced User Interface and Device Space Optimization, they are also prone to damage and are costlier than keypad based systems. This is the reason many devices that work in rugged or industrial environments still prefer keypad based systems over touch control. The damage prone nature of Touch screen is hampering the growth of Touch controller IC market.
Touch Controller IC Market: Segmentation
Segmentation of Touch Controller IC Market, By Screen Technology
Touch Controller IC Market: Regional Overview
North American users have a spending capacity and tend to adopt costlier devices faster than other geographies. The number of devices per user is expected to grow in the geography in the coming years driving the growth of Touch Controller IC in the geography.
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APAC and Europe are also expected to contribute significantly to the touch controller IC market owing to the growth of Industrial Automation and increasing affordability of touch screens manufactured by local suppliers.
Touch Controller IC Market: Competitive Landscape