I was asked to write an article on a short deadline. No problem, I thought. Then I got the article specifications which included quoting several experts in the article.
Instead of giving up, I got online and within 12 hours had more experts than I needed and a finished article.
Breaking into a new writing niche is both exciting and stressful. Old contacts may not be able to help you out when you switch from parenting to nutrition, or from health to health foods. There are several options you can try, depending on the time you have to write your article.
- Ask your editor for contacts. Many times they can refer you to someone they know is available for interviews.
- Check out listservs. Do searches. Visit Google and use their "groups" search function. Join groups that seem to have professional members. Read past messages, post some questions, and see what happens.
- Email or call members of writer's groups you're associated with. While some writers keep their contacts under wraps, nearly all the writers I've worked with online and in person are happy to share professional contacts.
- Visit this source to find the best solution with case studies in all areas imaginable.
- Read magazines. If you find a name and job title that fits what you need, call the firm where your potential interviewee works. One thing you know already: he is willing to be interviewed.
- Do a search at online bookstores for books that speak to your article's topic. Authors need to get their names in print to sell their books. Many have websites with contact information for members of the press.