Video is one of the powerful tools that is leveraged in the marketing industry. As a matter of fact, 92% of marketers have claimed video to be an integral part of their marketing strategy. That's why most animation studios in NYC are keeping up with the latest trends in video animation to have a competitive edge over their rivals across the world.
Brands and marketers continue to leverage this dynamic tool and make the most out of their marketing campaigns. Keeping its utmost importance in mind, we have put together some of the top animation trends to look forward to in 2021.
But first, let's find out…
Why Could Animation Transform Your Business?
There are many ways animation can be utilized, whether you want to educate your target audience, inform them about the latest deals and discounts, or even sell a product or service directly. Moreover, it's also quite easier to edit and make changes on animation videos as opposed to live-action videos. Not only that but also the sky is the limit to creativity.
Since the pandemic has confined everyone at their homes to practice social distancing, animation videos are the best way to create videos and adhere to the social distancing law.
Animation videos also simplify highly complex information for the audience to understand, making it an ideal choice for marketers.
Top Trends In Video Animation
Trend 1: Motion Branding
Motion branding is the best way to breathe to your static logo. Even though this trend has been in the market for quite some time now, however, it's still one of the best ways to effectively showcase your brand's message to your target audience. As in 2021, people are more likely to watch videos 100 minutes per day, making it all the more important for brands to leverage these tools in their marketing endeavors.
Trend 2: Blending Animation And Live-Action
Even though we're living in uncertain times where a pandemic has put a halt on public gatherings, the best way to create videos is to blend animation with live-action footage. If there is total lockdown is implemented again, animation can help fill in the gap of live-action video, without the need to throw away all the live-action footage. When animation and live-action videos are blended effectively, it can lead to the video content standing out with visual elements while delivering all the essential information for your potential customers with explainer and product demo videos.
Trend 3: Explainer Videos
Since pandemic has disrupted every industry globally, it's becoming difficult for marketers to explain their product or service to the target audience. Therefore, one of the best approaches to effectively convey the brand's message is through explainer videos. Whether used on internal and external communication, explainer videos help tremendously in effectively conveying the message. The best part of explainer videos is that they generally have about two minutes in length and have aesthetically pleasing visual elements. Thus, it keeps the audience engaged till the end.